I met with Nigel Corbett at GSL network yesterday. Unlike traditional advertising agencies they have only one creative head. The rest of their creative team is a 'network' of collaborators who come together to respond to client needs. This allows the network to be adaptable, responsive and creative. Rather than fulfilling any preconception of marketing and advertising their aim is to meet the needs of the client in an ever changing media landscape.
http://gslnetwork.co.nz/
It's a similar structure that we have worked with in film for years. A network of contractors who's unique skills can be called on for the right job. Hopefully businesses like this will continue to thrive through collaborating with a broad group of artisans and creatives. Working this way will result in art growing to meet a demand. A smart way to work.
No comments:
Post a Comment