Design is a process of decision making. Putting yourself in a position to make informed decisions is the designers skill. We do this by making offers that hold potential rather than resolution. A design concept is not ready to share because it looks good it is ready because it holds the potential you seek. Once the potential is made clear the decision making is direct. A decision is always measured against the best way to achieve that potential. The result is that the aesthetic or function shifts but the potential we seek does not. The intention remains the same.
Design, like most things, is alive and uncertain. The thing we want to achieve through design on the contrary can be very specific.
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