Monday, 11 February 2013

Stop Competing

Being the best at what everyone else does is wonderful but it can only last so long. You can only commit the hours, the intensity, your body and mind for so long before someone can put in more. Basically you cannot remain the worlds fastest man forever. Eventually you get slow and someone else in the right place and time is faster.

Being the best at what 'you do' is different. When your work is unique, particular to you, it is no longer a matter of commitment of energy. Instead it is a commitment of self which is very different. Commitment of self is being self aware and acting on that awareness. Knowing your talents, your passion, your instincts and approach is key to bringing your uniqueness to work.

When this awareness of self is brought forward in relation to the needs of others then what you have is a unique product that cannot be surpassed by a competitor who exerts more energy. So stop Competing. By stepping aside from the wasteful energy consumption that competition brings you can focus on making your  work better and more focused on the clients that want it.


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