Ready...fire!...aim

Design works like this.  Ready...fire...aim.  It is not until we put work on the floor that a director can respond to a design. Firing on the day of shoot or on the deadline is too late. Great work requires rigorous critique before the designer can take aim. We need to take the shot early often before being given clear direction. Drawings, models are all tools to this end. The ideal is to stage the action in a real space and see how it plays.